Closing the loop on circular economy policies

Circular solutions with high impact

Circulearth is a consulting firm dedicated to accelerating the transition towards a circular economy through strategic consulting, research, and stakeholder engagement initiatives.

Our expertise lies in bridging the gap between public policies, industrial needs, and consumer expectations, to ensure sustainable solutions that are both concrete and effective. With extensive experience in key sectors of the circular economy, we contribute to the development of innovative and impactful policies.

Circulearth operates at the intersection of policy design and the implementation of circular practices. Our approach combines consultation, analysis, policy development, and operational implementation, with a constant focus on alignment with the principles of sustainability and circularity.

Our latest news

Stay informed about advancements in the circular economy. Discover our analyses, industry news, and insights.

Building Circular Teams

23 October 2025

Circulearth was pleased to contribute its expertise to the new report “Building Circular Teams.”This report is an initial step towards...

Our latest publications

Explore our latest publications. Reports, studies, and tools to better understand and apply the circular economy.

1/10/2025

Report : Designing effective reuse policy – regional recommendations for Europe

In September 2025, Circulearth, together with the University of Portsmouth’s Revolution Plastics Institute and the New European Reuse Alliance (New ERA), launched a major new policy paper “Designing Effective Reuse Policy: Regional Recommendations for Europe”. This technical report draws on insights from more than 100 stakeholders across government, industry, and civil society, as well as detailed case studies from France, Germany, Spain, and Latvia. It provides a strategic roadmap for scaling packaging reuse systems across Europe—turning political ambition into practical action. Why it matters ? Reuse systems are increasingly recognised as a critical solution to plastic waste and pollution, gaining momentum in the wake of the Global Plastics Treaty negotiations. Yet their implementation across Europe remains uneven, often constrained by operational, financial, and regulatory barriers. This report addresses these challenges head-on, combining European policy expertise with real-world lessons from pioneering reuse initiatives. Policy alignment The recommendations are closely framed around current and forthcoming EU legislation, including the Single-Use Plastics Directive (#SUPD), the Packaging and Packaging Waste Regulation (#PPWR), the Ecodesign for Sustainable Products Regulation (#ESPR), and the Circular Economy Act. The analysis highlights both enabling factors and persistent barriers, outlining the conditions needed for Member States to harmonise national reuse policies with EU objectives. Key recommendations To unlock progress, the report calls on Member States to: – Strengthen and harmonise reuse legislation – Reform financing models and redirect investments toward reuse infrastructure – Provide effective consumer incentives to boost participation – Improve monitoring and data systems for accountability – Ensure coherence with broader EU frameworks such as the Circular Economy Act, Single Market Act, and Public Procurement Directive A cornerstone of Europe’s green transition Reuse is not only a tool for reducing waste—it is a central pillar of Europe’s green transition. By scaling well-designed reuse systems, Europe can cut pollution, stimulate innovation, and lead globally in building a circular economy powered by effective, coherent policy.

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